More roots take hold
Growth and success weren't limited to North America. International expansion exploded in the 1990s, with the 1995 launch of RE/MAX Europe and regional operations in Spain, Italy,
Germany and Israel. RE/MAX of Southern Africa debuted as well, marking the network's first move onto the continent. Successful regions in the Caribbean, Australia and elsewhere spread the brand even
farther. In 1994, the RE/MAX Satellite Network – the first and only satellite training system of its kind in real estate – debuted in a very loud way at the National Association of Realtors
Convention in Anaheim, Calif. RSN raised the stakes in education, offering RE/MAX agents a wide variety of professional designation courses and unmatched access to the industry's best
Many other major developments – the sponsorship of Children's Miracle Network, the launch of remax.com, the first national U.S. TV ad campaign and others – had roots in the 1990s and are still
valuable cornerstones of the RE/MAX advantage.
More progress came in the early 2000s. The network launched a luxury-homes division and RSN evolved into RE/MAX University. The pace of international growth quickened,
especially in South America. Unfortunately, the U.S. housing collapse and global economic crisis that began in 2007 took the real estate industry into its most challenging period in decades. Not
surprisingly, Dave Liniger and other RE/MAX leaders aggressively sought solutions. The focus that emerged: solutions to help families avoid foreclosure. Liniger and the others worked tirelessly to
advocate for a streamlined short-sale process that would remove frustrating obstacles and delays. They worked with major lenders, met with top government officials, and helped train agents. The
result: RE/MAX created the industry's largest sales force of educated, knowledgeable real estate agents who are able to assist struggling families in a distressed property situation.